Financial Markets

APPLE’S AD BUSINESS SET TO BOOM ON THE BACK OF ITS OWN ANTI-TRACKING CRACKDOWN

Apple’s ad business set to boom on the back of its own anti-tracking crackdown on tracking. Advertisers are warming up to Apple, with its share-of-wallet (SOW) increasing by 5% to 15%. Google earned $209bn from ads alone last year and Meta crossed the $100bn threshold for the first time, raking in $115bn.
More Coverage on ADGUARD