APPLE’S AD BUSINESS SET TO BOOM ON THE BACK OF ITS OWN ANTI-TRACKING CRACKDOWN
Apple’s ad business set to boom on the back of its own anti-tracking crackdown on tracking. Advertisers are warming up to Apple, with its share-of-wallet (SOW) increasing by 5% to 15%. Google earned $209bn from ads alone last year and Meta crossed the $100bn threshold for the first time, raking in $115bn.
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