INSTAGRAM, TIKTOK, AND THE THREE TRENDS
Facebook’s social graph was the ultimate growth hack: from the moment you created an account Facebook worked assiduously to connect you with everyone you knew. This meant that there were far too many updates and photos to keep track of, so Facebook ranked them, and presented them in a feed that you could scroll endlessly. Facebook did not give the users what they claimed to want, which was abolishing the News Feed completely.
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