WALMART WILL BE THE FIRST RETAILER TO TEST TWITTER’S NEW LIVESTREAM SHOPPING PLATFORM
Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. On November 28, 2021, Walmart will kick off a Cyber Deals live event on Twitter, where users will be able to watch a live broadcast, shop the featured products and join the conversation around the event by posting tweets. Walmart has been broadening its support for livestream shopping throughout 2021.
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