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In recent years, the rapid evolution of artificial intelligence technology has brought about a surge in possibilities, innovation, however this is accompanied by a significant increase in cybersecurity threats. A growing concern in this realm is how voice-cloning technology has been seized upon by cybercriminals who use artificial intelligence tools to engage in fraudulent activities. The consequences of this new threat to cybersecurity and the solutions proposed to counter it deserve a closer look.

Traditionally, we associate identity theft with the stealing of password and credit card information. However, the game has shifted; AI-driven voice cloning has enabled criminals to mimic a person’s voice with remarkable accuracy, using just some social media clips. This updated form of cyber-crime requires minimal technical skills, which makes it all the more dangerous. It allows fraudsters to breach speaker verification software, resulting in unauthorized access to guarded systems such as bank accounts.

Further complicating this situation, these AI-generated voice clones can trick human listeners too. Although, the quality of these mimicked voices does vary depending on the kind of technology utilised, even the lesser renditions are potentially capable of deceiving unsuspecting victims.

Dr Luca Arnaboldi, a leading cybersecurity professor, argues that social media platforms should bear responsibility for the protection of user data. After all, the rise of voice-cloning scams simply adds another dimension to the existing issue of personal information theft on these platforms.

One potential mitigation strategy that users could employ to catch out such scams includes being vigilant about irregular, delayed speech or a sense of urgency on the part of the caller - facets common in voice clones so far. To further fortify security safeguards for families, it is suggested that 'safe words' within the family circles could be used. Despite advancements in technology, it is unlikely fraudsters could guess a secret family code.

However, reinforcing individual responsibility, it is strongly recommended to always verify the identity of the caller before providing any sensitive information. Blind trust is unquestionably a risk in this new era of digital deception.

The rise of Deepfakes and voice-cloning flaunts the vulnerabilities of relying solely on voice as the primary means of verifying identity. Thus, it enforces the necessity for a multifaceted approach to security measures, ensuring different layers of protection are applied.

In conclusion, as the boundaries between what is real and what is AI-constructed continue to blur, the face of cybersecurity is shifting. It’s an enigma that social media platforms, users, and cybersecurity experts alike must solve collaboratively, as we voyage forward in this ceaselessly evolving digital era. In the meanwhile, remaining cautious and aware of these emerging threats plays a critical role in the personal fight against cyber fraud and the reinforcement of security.