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In a major policy change announced recently, Meta is set to rename its 'Made with AI' label to 'AI info' across all its applications. This decision has come following complaints about incorrect application of the label on images.

Meta, formerly Facebook, explained that the new label, 'AI info', is aimed at more accurately communicating that the content presented may have been modified with the help of artificial intelligence. This is a shift from the previous implication where the 'Made with AI' tag was misinterpreted as the content being entirely AI-generated.

The crux of the issue appeared to be the metadata attached to images by editing tools such as Adobe Photoshop and similar platforms. Consequently, popular applications such as Instagram, Facebook, and Threads erroneously tagged images as 'Made with AI' after Meta extended its artificial intelligence content labeling policies.

This caused a dispute with Adobe which has been categorical that platforms should only label content as entirely AI-generated if indeed an image has been fully produced by AI without human intervention. Adobe's stance elevates the need for a nuanced understanding and representation of AI's role in content creation.

To address this, Meta's new labeling policy is set to appear first on mobile applications before it is introduced on the web. Once the policy is live, users clicking on the AI tag will access the same details as before, such as why the content was tagged, and whether the content was entirely AI-generated or merely edited with AI tools.

Andy Parsons, a representative from Adobe, highlights this as a pivotal point. He suggests that a 'Content Credentials' approach can help provide crucial details such as the creator’s name, the creation date, the tools used, and the changes applied. This should include acknowledging whether generative AI was used, which will help clarify the extent of AI's role in content creation.

This decision by Meta could set an industry-wide precedent, drawing a line between AI-generated and AI-edited content. It represents an acknowledgement of AI's influence on content creation while also respecting the human creative process. It also emphasizes a future where AI and human creativity could potentially coexist and complement one another. It's a narrative that is particularly paramount in an increasingly digital age where user-generated content is massively consumed and creators yearn for authentic credit for their work.

Moreover, this change fosters greater transparency for users, enabling them to better understand the nature of the digital content they consume daily. It's a future where user trust in AI-created content may be better-preserved, and the magic of technology and human creativity are held in harmonious balance.