Financial Markets


The future of influencer culture has already arrived in Spain, where a modelling agency named The Clueless has created the country's first AI influencer - Aitana López. Made by algorithms and without a real-life counterpart, López is an entirely virtual entity created to dodge the pitfalls that can sideline human influencers and models. The AI influencer concept, while relatively new, is forging new paths and setting precedents with startling velocity.

Despite not possessing a corporeal form, Aitana López is capable of earning up to 10,000 euros ($11,000) a month as a model, matching, and in some cases even exceeding, the income of real-life influencers. Each advert featuring López is worth slightly over 1,000 euros. The lack of real-life issues, such as health, scheduling conflicts, or controversies, ensures López can work tirelessly around the clock, profiting from her becoming popularity on social media platforms. With an Instagram following of 124,000 and counting, this digital model is rewriting success rules within the influencer industry.

The virtual influencer revolution is set to significantly reshape the online world, notably in social media engagement and adult content platforms. While it may seem unprecedented, the advent of AI models and influencers is a natural extension of the ongoing digital revolution that has been transforming various sectors over the past decades.

Such digital models herald a multitude of benefits for businesses. Dispensing high costs associated with hiring human models or influencers, the AI counterpart offers a cost-effective alternative. Furthermore, their versatility can serve a broader range of roles, transcending the limitations inherent in human influencers. This constant evolution makes them more adaptable in meeting shifting trends and market dynamics.

The appeal of virtual influencers isn't just confined to cost-effectiveness. AI affords unmatched consistency and reliability - an AI influencer will never be late to a photoshoot, nor does it risk becoming embroiled in personal scandals. Such reliability translates to a more predictable return on investment for companies choosing to tap into this new form of influencer marketing.

The predicted ascendancy of AI models is affirmed by the CEO of Fanvue, who anticipates that AI-generated characters will soon become as common as human creators. The increasing sophistication of AI technology will only serve to reinforce this trend, enhancing the capabilities of AI influencers while making them appear more realistic and human-like.

Undeniably, we are on the cusp of an AI-led revolution in the modelling and influencer industry. This change signifies a paradigm shift from human-led content generation to a more reliable and profitable digital alternative.

While this AI-led wave promises enticing prospects, it also raises crucial ethical and legal questions around the authenticity of content, regulation, privacy, and the future livelihood of human influencers. As we hurtle forward into this brave new world populated by AI models, policymakers, businesses, tech industry, and society at large must engage in discussions to shape a robust framework that governs this new, dynamic field.

What is clear is that Aitana López, the virtual fashionista, is only the beginning of a global phenomenon that is set to redefine how we perceive influence and, indeed, reality. Her success points to a future where the boundary between what is real and what is substantially created blurs, challenging our pre-existing notions of nature and existence. The influencer world, as we know it, is heading towards a monumental shift, and it's undoubtedly a journey laden with exciting and uncharted territories.